Let's talk
OUR STORY / ROCHESTER, NEW YORK

We built the system we wanted on our side of the table.

RevSpark began with an operator's question: what is this marketing actually doing for the business? We've been building a clearer answer since 2013.

OPERATORS FIRST.ACCOUNTABILITY, THROUGH THE WHOLE JOURNEY.
THE REASON WE EXIST

A report should help
you make a decision.

The ad account is only one part of your business. Your marketing partner should understand what happens beyond it.

Working in appointment-driven businesses made the gaps hard to ignore. A campaign could generate interest while a missed call, a disconnected CRM, or an unclear next step let it disappear.

So we built around the full path: campaigns, proprietary tracking, intent data, human booking, and a useful conversation about the outcome. Each piece has a job. Each handoff has an owner.

Don Traxler, founder of RevSpark MediaDON TRAXLER / FOUNDER
THE PERSON BEHIND THE FIRST CALL

Meet Don.
Start with the builder.

Don built RevSpark from experience inside franchise networks and healthcare practices. The focus has stayed practical: connect the marketing to the conversations, appointments, and decisions that follow.

He's the author of The Franchise Advertising Excellence Playbook and the person you'll speak with on your first strategy call.

Talk with DonMeet the team
The Franchise Advertising Excellence Playbook by Don TraxlerTHE FRAMEWORK, IN PRINT.
THE PLAYBOOK

The thinking
behind the work.

The Franchise Advertising Excellence Playbook brings Don's acquisition framework into a format franchise owners can work through on their own.

Find the book on Amazon
ALSO ON THE RECORD
The LFG PodcastEpisode 37 · Franchise Assembly · October 2025
Catalytic LeadershipSeason 4, Episode 3 · August 2025
WHAT GUIDES THE WORK

Clear principles. Useful decisions.

01

Follow the outcome.

Look beyond the click and the form. What happened to the opportunity, and what can the business do about it?

02

Build the system.

Give campaigns, tracking, follow-up, and booking a connected process that your team can work with.

03

Make the limits clear.

Explain what the data shows, where it has gaps, and what needs to happen before a bigger decision.

Your next chapter starts with a conversation

What is your marketing
actually doing?

Give us 30 minutes. We'll look at your acquisition system, name the gaps, and tell you honestly whether we can help.

Show me the gapsWith Don Traxler · No pitch deck · No pressure